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Aspire CRM

Aspire CRM

Aspire CRM. Aspire CRM are independent consultants for a CRM software provider called Sales Force. They help businesses within the Midlands streamline their processes and improve efficiency and organisation. We delivered: brand, print and digital.  Our approach: We've...

Marigold Myths

Marigold Myths

Following a conversation my colleagues and I had, about marigolds (yes, we have some weird conversations), I questioned why we often call them marigolds rather than rubber gloves, and so I present to you this blog post. Many items we use every day, like hoovers and...

Marketing For Generation Z

Marketing For Generation Z

Born between 1995 and 2010, Generation Z have been connected to technology and the internet from birth. So, it comes as no surprise that this generation are the biggest online consumers (I would know). And although they may not be your target audience now, they will...

Agency life

Agency life

Not to toot our own horn, but we know a thing or two about the agency life, I mean we are a full-service creative agency after all. And although there’s still much we don’t know, we have got a few nuggets of knowledge that we thought we could share. 1/ Put yourself in...

2019, the year for mobile presence

2019, the year for mobile presence

Mobile marketing is expected to represent 72% of all U.S digital ad spending this year. That’s quite a lot, right? But it’s no surprise as by the end of 2018, mobile devices accounted for 52.2% of webpage views worldwide. So it’s no secret that we are living in a...

Xuper

Xuper

Xuper. Xuper develop, deliver and maintain innovative IT and unified communication solutions that enhance how people learn, teach, govern, deliver healthcare and do business around the world. With offices in 5 countries, they are at the forefront of their sector.We...

Lambrini

Lambrini

Lambrini. Lambrini, manufactured in Liverpool by Halewood Wines and Spirits, is the clear brand leader in the sales of Perry in Britain, and is responsible for growth in the market. Offering a variety of light and fruity flavours, including cherry and strawberry, the...

Our Top Christmas Ads This Year

Our Top Christmas Ads This Year

Not to be a negative Nancy or anything, but 2018 has been a little disappointing on the Christmas advert scene compared to last year. Or maybe last year we were all just spoiled with too many magical adverts. With that being said, here are our...

I don’t know how I know this

I don’t know how I know this

Over my time here at the agency I have gained valuable knowledge and experience, however I have also found out some pretty unusual things. So, in this blog, I wanted to share a few random facts with you albeit they probably won’t help you on a...

How to adult

How to adult

When I was younger, I couldn't wait to get a job, so when I turned 14, I went around my local town handing out my CV. I remember feeling heartbroken after not receiving any calls, but soon enough I landed my first part-time job as a waitress. I...

Shop ’til you drop on Instagram

Shop ’til you drop on Instagram

With its 1 billion monthly active users worldwide, it’s no secret that Instagram is a great platform for businesses looking to diversify their advertising channels and reach new customers. Instagram’s next big step in becoming a more business...

Tick tock on the clock

Tick tock on the clock

Although the title would suggest otherwise, this blog post isn’t actually about ke$ha’s famous song tik-tok. We all know what time is, but just to give you a better perception of it, 1 million seconds is roughly 11.5 days and 1 billion seconds...

Canyon Eisberg Tour of Britain 2018

Canyon Eisberg Tour of Britain 2018

Canyon Eisberg Tour of Britain 2018. Eisberg Wine is the UK's number 1 alcohol free wine, offering an alternative beverage to those who are the designated driver, counting calories, or abstaining for health reasons. They were one of the lead...

P Ducker Systems

P Ducker Systems

P. Ducker Systems. PDS are a SCADA and Control & Monitoring systems company at the forefront of their sector. Working with the likes of Transport for London and the National Grid. They broached the subject of repositioning their brand and...

What’s Q got to do with it?

What’s Q got to do with it?

This blog would’ve probably never been written if it wasn’t for a colleague introducing me to the ‘Q’ test not so long ago. Now if you aren’t familiar with this test, it is essentially to find out whether you are more ‘self’ or ‘other’ centred....

A team for all seasons

A team for all seasons

It’s officially summer, and the recent heat wave has no doubt had us all melting in our office chairs. It seems it’s not just the weather that’s been too hot to handle – it’s our projects too. In between trips to the shop for ice lollies,...

When I were a young’un

When I were a young’un

Is it a blog? Is it a poem? Is it a memoir? I don’t know. I just felt compelled to write from the heart this week, so here it is, I’ll just tell you what I know (this shouldn’t take too long!) I remember when blogs didn’t even exist. I remember...

Music of my mind

Music of my mind

In this modern age, we’re always switched on, we literally can’t stop. The majority of us follow a live-to-work lifestyle, which in turn lends itself to an ever-increasing risk of mental health issues. It’s not always something we like to talk...

All about humans

All about humans

So many times I get asked, “What’s the best way to approach a branding process?” Surely you just create a few ideas and voila! It arrives pre-packaged out of the box, ready to drive a brand that does what it says on the tin. The reality is far...

Archbond Limited

Archbond Limited

Archbond Limited. Archbond are a manufacturer and supplier of laminated materials used in a range of industries. We delivered: brand, print, digital, website, marketing and clothing. Our approach: Archbond needed a strong brand that clearly...

Be more social

Be more social

Which social media profiles should you be using for your business? It is now widely known that social media is a necessary marketing tool that every business needs to use in order to stay visible and relevant. 92% of marketers say that social...

See ya later pal(s)

See ya later pal(s)

As my time at DE22 draws to a close like a pair of velvet curtains, I’m reflecting on my time on Friar Gate. It all started as a possible 6-week freelance gig whilst I waited on an Australian visa and DE22 looked for a permanent designer for the...

Barwell & Jones

Barwell & Jones

Barwell & Jones. A prestige wine agency with a focused portfolio trading under the known and historical name of Barwell & Jones. Their rebrand needed to reflect the long heritage and premium focus. We delivered: rebrand and print. Our...

Express UPS

Express UPS

Express UPS. Uninterruptible Power Supplies Express UPS provide uninterruptible power supplies to businesses where loss of power supply could be crucial. We delivered: brand and e-commerce website. Our approach: the naming and brand needed to...

Just our type

Just our type

Choosing the right font for a brand or campaign is part of the journey to creating a unique identity or conveying your messages. Typography can trigger powerful ideas and emotions. Here are some great font choices that we are salivating over!...

Hashtag Happy

Hashtag Happy

Hashtags, not to be confused with hash browns, are a way of categorising messages and topics on Twitter using the hash # symbol. One of the first times the hashtag was used by the public to segment a topic for discussion was during the San Diego...

Logos and Marks

Logos and Marks

Logos & Marks Here's a selection of logos and marks that we enjoyed creating, some that made the grade and some that didn't.

Reiju

Reiju

Reiju. Reiju is a company in the retail sector specialising in crystals, gifts and Reiki. We delivered: naming, rebrand. Our approach: we needed to gain a good understanding of the products that our client provided and the target audience...

Four Four DJ Academy

Four Four DJ Academy

Four Four DJ Academy. 44 Music School is made up of a team of established DJ’s who help individuals realise their goals. We delivered: brand, print, digital, website and clothing. Our approach: when we were approached to create a brand for 44 DJ...

Ethical beer drinking

Ethical beer drinking

During a recent conversation with one of my colleagues, we discussed the best advice we’d been given in our lives so far. Amongst my favourites were: “You can never pack too many pairs of underwear” and “Don’t f**k it up” but the one that sticks...

Bluebell Dairy

Bluebell Dairy

Bluebell Dairy. The Brown Family have been milking their herd of Holstein-Friesian cows at Brunswood Farm, Locko Park, Derby since 1953. In 2007 they branched out into the art of making a luxury artisan ice cream, made the Italian way, but with...

The importance of simplicity

The importance of simplicity

Since moving back to the shire just over a year ago, it has been at times a challenge to explain the importance of simplicity in design. Whether posters, publications, brands or websites; keeping work clean, refreshing and uncluttered is seen as...

Lo(no)go

Lo(no)go

A logo is a visual cornerstone of a companies brand. Not only is it used to communicate ownership, it can tell everyone who you are and what you do. We live in a world so full of brands and advertisements it can be very difficult to stand out....

The Derby Conference Centre

The Derby Conference Centre

The Derby Conference Centre. The Derby Conference Centre is a unique hotel and business hub, in the centre of Derby. They provide facilities and services from conferencing and networking, to hotel accommodation and weddings. We delivered: brand...

Blogspiration

Blogspiration

We all know it’s important to keep content fresh on our websites, but when approached to write a piece, your brain’s instantaneous reaction is one of panic, dread and thoughts of ‘what in the world can I write about?!’. All words and inspiration...

Keeping our juices creative

Keeping our juices creative

Graphic designers are constantly generating new ideas and concepts. No day is the same. And that is the beauty of our vocations. They say variety is the spice of life. But how do you stay inspired? Of course, we check out other portfolios,...

Using words… good.

Using words… good.

What to do when forced asked to write something. It’s happened again, the dreaded “Ryan can you write something for this?”. At least it used to be dreaded. Whilst working for design agencies in Dutch-speaking, Amsterdam, it was becoming more...

Instagram’s got the power!

Instagram’s got the power!

With Instagram delivering 29% more engagement than Facebook and 60% more than Twitter, it’s easy to see why the social media platform is on top! From being ‘the one to watch’ to becoming the ‘King’ of social engagement, with its 100 million...

Why everything should be pink

Why everything should be pink

If you ask me, pink is really underrated. It’s a beautiful and striking colour living in a judgemental world of opinions and stereotypes. I’m on a personal mission to gradually change the global assumptions of pink and convince the world of its...

Why Pretty Little Thing Is Doing It Right

Why Pretty Little Thing Is Doing It Right

Working on a recent project, I was tasked with researching some female-oriented thought leader brands to incorporate within our mood boards and so I naturally turned to Pretty Little Thing. Founded in 2012, Pretty Little Thing, is an online...

Radiant Gradients

Radiant Gradients

Holy guacamole, gradients are back! From what's been a very long lasting era of flat design, there's recently been a steady increase in gradients being used to work alongside the existing trend. But how you might ask? Simple, trendsetters lead...

Knowing me(me), knowing mew

Knowing me(me), knowing mew

One Woman’s Obsession with Cat Memes I like a cat meme. Friends and colleagues might say that I love a cat meme. The secret ‘Cat Memes’ folder on my desktop might suggest I am a borderline cat meme addict. I can’t quite pinpoint when my interest...