That’s a wrap! Making the most of your Facebook video…

by | Jan 31, 2018

Did you know that over 8 billion videos (100 million hours of videos) are watched on Facebook every day? Now, imagine the fact that Facebook and the use of Facebook videos are continually growing, so this statistic is increasing every single day.

The key to utilising Facebook Videos is that as the platform evolves and introduces new video features, your video marketing strategy must evolve too. So, check out our top 5 tips for making the most out of Facebook Video.

1/ Catch people’s attention within the first 3 seconds

As you will have noticed already on Facebook, Facebook videos will autoplay as you land on them. They use this is in order to captivate users’ attention and encourage them to watch more. The first few seconds should be powerful and engaging enough to immerse your audience. This should also include custom, creative thumbnails and make sure your title is relatable.

2/ Add captions to your videos

Digiday ran a study last year in which it found that as much as 85% of videos are watched without sound. So, with this statistic in mind, your video is much more likely to be watched if you add subtitles or captions.

3/ Add a call-to-action

It’s a well-known fact that in any content, it is key to add a call-to-action, it encourages engagement and interaction, it drives traffic and even has the potential to convert your viewers into customers.

4/ Create square videos

Last year, Bufferapp conducted a $1.5k study into what makes the perfect Facebook Video, in which they tested out Square vs. Landscape videos. The study resulted in finding that square videos outperformed landscape in every test they ran! This is mainly due to the fact over 92% of Facebook users view the platform on mobile and this video format works best.

5/ Create Facebook-specific copy

With any social media post you share, you’ll use different copy for different platforms, a different tone of voice, terminology and language, so it’s key that any copy that goes with your video, is Facebook-specific and fits in with the rest of your news feed.

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