We all know it’s important to keep content fresh on our websites, but when approached to write a piece, your brain’s instantaneous reaction is one of panic, dread and thoughts of ‘what in the world can I write about?!’. All words and inspiration leave your head immediately and you’re now stuck with the mantra ‘You can do this’, whilst knowing that nothing is going to just miraculously pop into your head.
So, fear no longer, for we have come up with 4 ideas/topics/tips to help in that moment, check them all out below.
Services, services, services
Think about the services that your company provides, what topics could you talk about that evolve from the work you do. The key with this tip is that you’re able to show off your expertise in the area, talk in some depth and show that you really know what you’re talking about. Expert in social media marketing? Write a piece on Paid Social Media. Specialise in Events? Note down your most common questions from clients and write a niche piece of all their questions answered when it comes to planning an event.
What’s going on?
Writing about current events enables you to keep on top of what’s happening in the moment. What’s happening in your sector at the moment? Your followers are likely to have read or seen something your blog is about, and therefore have a prior interest in to know more about, meaning that they’re definitely more likely to click on your blog. Remember, it’s always key to keep it relevant to your industry or sector so you know it’s something your audience will be interested in.
Keeping it trendy
Similar to keeping up with Current Events, another key tip is to look at what’s trending in your industry. Has anything big happened? What’s the hot topic of the moment, what are people talking about? This will help show you as a thought leader and incite your followers to read what you think about it, or what your predictions are to what will happen in the future with this trend. It also gives you a chance to stay on top of what’s happening in your sector and enables you to keep current.
Love to mind map
As I explained in the beginning, it is often quite hard to come up with ideas on your own, so it’s always a good idea to start researching topics and what you think your followers might want to read about. As we often do here in the studio, it’s always a good idea to gather your team around you and mind map out some ideas, bounce ideas off each other, jot down those that you think are useful, categorise them into topics and pick out the one that really stands out to you.
Remember, your blog is an extension of your business, allow it to reflect your tone of voice and let it flow freely, never force it.
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