The Secret Diary of an Account Manager, Aged 31 ¾
‘So, what do you do?’ ‘I’m an account manager’ ‘Oh, so you work in finance?’ ‘Erm, no, no I don’t!’ – Not an uncommon response when I tell people what I do (I realised after a short hiatus in finance back in 2012 that my skills in that department were somewhat lacking!)
When I was 8, I wanted to be a philatelist (I still get excited when a particularly wonderful new stamp set gets released.) When I was 12, I wanted to be a scientist but realised this meant more than inspecting hairy fly legs under my microscope (yes, I had a microscope.) When I was 12, I wanted to be an astronomer and discover new worlds beyond my own, and at 15, I set my teenage heart on fashion design, spending all my free hours sketching out new designs and brushing up on my sewing skills. At 18, if you would have told me that I would grow up to be an account manager I probably would have laughed in your face, I was destined to be the next Vivienne Westwood darling!
But, in the words of Jeff Goldblum, in one of my very favourite films, Jurassic Park, ‘life…finds a way,’ (sorry, probably a bit of a niche reference) and my life found its way to my little job here at DE22 as an account manager.
I started my career in the busy marketing department of a large retailer and spent many years wrapped up tight in a bubble of in-store marketing campaigns, seasonal promotions and sparkly baubles- Christmas never stops in retail! Hours spent in back to back meetings (most of which could probably just have been an email!) and being a little cog in a very large machine.
It was daunting moving to a smaller business, my head full of all sorts of questions, ‘What if they hate me?’ ‘What if I don’t have the right skills?’ ‘What if the decisions I make are completely wrong?’ ‘WHAT IF THEY DON’T APPRECIATE CAT MEMES?’ You know, all the important stuff.
As it turns out, all my fears were unfounded, I have a fantastic and supportive team, my days are full of diversity, whether that is travelling to different cities to meet new clients or being challenged to create a new weird or wonderful marketing campaign, and most importantly everyone (including my clients) are getting used to my quirky cat ways. Days fly by in a whirlwind of creative briefs, marketing plans, digital creation and managing client relations. No two days are the same, monotony has turned into variety, opinions are valued and solving problems is a welcome challenge.
My colleagues have fast become my second family, my ideas and input mean something, I have a voice and a meaning in the business that I am in, and for me, that has been the best part about becoming an account manager at an agency like DE22.
Creating an experience for a customer is a crucial element of a marketing campaign. Experiential marketing campaigns are often seen as physical things which customers can get involved with. Experiential marketing is great at Christmas as it really allows customers to...