The importance of simplicity

by | May 2, 2018

Since moving back to the shire just over a year ago, it has been at times a challenge to explain the importance of simplicity in design.

Whether posters, publications, brands or websites; keeping work clean, refreshing and uncluttered is seen as brave. To most non-designers less seems cheaper but beneath the surface, understatement is much more effective.

“To complicate is simple, to simplify is complicated Everybody is able to complicate. Only a few can simplify.” – Bruno Munari

Here are some projects that demonstrate how it can be done. Not in the form of a Wim Crowel Stedelijk Museum poster or Josef Müller-Brockmann business card. (If you’re not familiar with these works of genius, please check them out immediately).

These are some client projects from some of my favourite agencies.

Colour blindness and design

Colour blindness and design

Even if you (a designer) are not colour blind, over 8% of your male clients are likely to be, as are the 8% of their male target markets (colour blindness is rarer in females). It’s important to be as inclusive as you can. Designing your work with no consideration for...

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Marketing sins… Dun dun dunnn

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If you’re a small business, you probably find yourself fighting for a share in a very competitive market. It’s crucial for profitability to get your message heard, which is why marketing is core to business success. But is your marketing doing you more harm than good?...

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