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The importance of simplicity

by | May 2, 2018

Since moving back to the shire just over a year ago, it has been at times a challenge to explain the importance of simplicity in design.

Whether posters, publications, brands or websites; keeping work clean, refreshing and uncluttered is seen as brave. To most non-designers less seems cheaper but beneath the surface, understatement is much more effective.

“To complicate is simple, to simplify is complicated Everybody is able to complicate. Only a few can simplify.” – Bruno Munari

Here are some projects that demonstrate how it can be done. Not in the form of a Wim Crowel Stedelijk Museum poster or Josef Müller-Brockmann business card. (If you’re not familiar with these works of genius, please check them out immediately).

These are some client projects from some of my favourite agencies.

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