The importance of simplicity

by | May 2, 2018

Since moving back to the shire just over a year ago, it has been at times a challenge to explain the importance of simplicity in design.

Whether posters, publications, brands or websites; keeping work clean, refreshing and uncluttered is seen as brave. To most non-designers less seems cheaper but beneath the surface, understatement is much more effective.

“To complicate is simple, to simplify is complicated Everybody is able to complicate. Only a few can simplify.” – Bruno Munari

Here are some projects that demonstrate how it can be done. Not in the form of a Wim Crowel Stedelijk Museum poster or Josef Müller-Brockmann business card. (If you’re not familiar with these works of genius, please check them out immediately).

These are some client projects from some of my favourite agencies.

Tick tock on the clock

Tick tock on the clock

Although the title would suggest otherwise, this blog post isn’t actually about ke$ha’s famous song tik-tok. We all know what time is, but just to give you a better perception of it, 1 million seconds is roughly 11.5 days and 1 billion seconds...

read more
What’s Q got to do with it?

What’s Q got to do with it?

This blog would’ve probably never been written if it wasn’t for a colleague introducing me to the ‘Q’ test not so long ago. Now if you aren’t familiar with this test, it is essentially to find out whether you are more ‘self’ or ‘other’ centred....

read more