Bluebell Dairy.

The Brown Family have been milking their herd of Holstein-Friesian cows at Brunswood Farm, Locko Park, Derby since 1953.

In 2007 they branched out into the art of making a luxury artisan ice cream, made the Italian way, but with its own British Twist. Bluebell came to us to look at refreshing their brand and aligning it with their wider business strategy.

We delivered:

rebrand, packaging, print, digital, website, illustration and marketing.

Our approach:

without losing their identity, 22 Create rejuvenated the Bluebell Dairy cow, giving it a modern and contemporary feel, whilst also focusing on maintaining elements of Bluebell Dairy’s heritage.

With fantastic flavours heading into Morrisons supermarket, we created designs for each flavour tub. We directed the content of their social media and ensured the brand was consistent across all channels including website, literature and packaging.

Check out their website here.

Bluebell Dairy Signage

The Distillation Process that we did with 22 Create enables us to really look at our customer group, which is not easy because we welcome such a diverse range of people to our farm. Working with 22 Create has given our whole brand a refresh and brings it up-to-date!

Rosemary Brown, Director,
Bluebell Dairy


Bluebell Dairy Ice Cream Packaging
Bluebell Dairy Website