P. Ducker Systems.

PDS are a SCADA and Control & Monitoring systems company at the forefront of their sector. Working with the likes of Transport for London and the National Grid. They broached the subject of repositioning their brand and asked 22 Create to support them on the transition and implementation across the whole business. We quickly highlighted that the quality of the service and technology they deliver was not being reflected in the brand.

We delivered:

rebrand, website, HTML campaign, print, exhibition, marketing and internal branding.

Our approach:

retaining the PDS mark in the identity was paramount as it had far too much equity.

We started with our distillation process, to ensure we defined the audience. Clean lines and a supporting tagline to demonstrate their capabilities were introduced along with a colour palette to compliment the original blue.

Keywords for the brief were trust, quality and delivery.

Check out their website here.

22 Create have used their flair and business acumen to deliver a new brand, website and materials that positions ourselves as market leaders within our field.

Mike Rose, Managing Director,
P Ducker Systems