Canyon Eisberg Tour of Britain 2018.

Eisberg Wine is the UK’s number 1 alcohol free wine, offering an alternative beverage to those who are the designated driver, counting calories, or abstaining for health reasons. They were one of the lead partners of the race at this year’s OVO Energy Tour of Britain, and were supported by 22 Create with creative output of materials throughout.

We delivered:

digital banner adverts, social media graphics, branded clothing and limited edition posters.

Our approach:

The project involved positioning the brand at each audience pillars to increase awareness of its products, a strategy which has led to a significant rise in market share for Eisberg Wine.

To ensure Eisberg Wine gained the right level of exposure, 22 Create have designed a selection of assets, for both digital and print, including the creation of illustrated/animated cyclists, a key element within the whole campaign.

22 Create has improved and built on the Eisberg brand yet again, taking it to another level, driving activation by understanding our market.

Andrew Turner, Wine Director,
Halewood Wines and Spirits