Shop ’til you drop on Instagram

by | Oct 10, 2018

With its 1 billion monthly active users worldwide, it’s no secret that Instagram is a great platform for businesses looking to diversify their advertising channels and reach new customers.

Instagram’s next big step in becoming a more business friendly platform, is the implementation of its new shoppable feature. This allows users to complete their buying journey from discovery to checkout, all within the Instagram app.

Once a business has set up their account correctly, tagging products in a post is as easy as tagging people.

So, what exactly is this new feature?

Instagram shoppable posts are marked with a ‘Tap to View Products’ pop-up or a small white circle with a shopping bag icon:

 

It essentially allows a business to tag a product within a post with a direct link for users to purchase it. Which is an incredible opportunity for businesses to turn their followers into customers.

However, it’s important to remember that your audience don’t want to feel like they are being sold to. Which is why you should incorporate this new feature within your existing content strategy rather than changing your strategy to just focus on selling products.

There are many cool ways in which you as a business can utilise this feature to drive sales, without looking like a sales pitch.

Try using user generated content within your strategy, it is a good way to incorporate the shoppable feature as Millennials trust UGC 50% more than other types of media.

Or how about partnering with different social influencers relevant to your business or industry. Featuring a post on your profile of them using your product is a natural way of selling a product, without being too ‘salesy’.

The key thing to remember is to have a balance between shoppable posts and regular posts.

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