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Experiential Marketing at Christmas
Creating an experience for a customer is a crucial element of a marketing campaign. Experiential marketing campaigns are often seen as physical things which customers can get involved with. Experiential marketing is great at Christmas as it really allows customers to...
Is influencer marketing right for you?
Influencer marketing is when companies partner with influencers in order to create content which increases brand exposure and/or conversions within a specific target audience. In 2017, eMarketer reported that marketers spent $570 million on influencer marketing...
