Rock Fall UK are a multi-award winning second-generation specialist safety footwear manufacturer based in Alfreton.
rebrand, packaging and digital design.
We teamed up with the safety footwear experts to develop their brand guidelines and advise on creative look and feel to reflect the company’s core values and in turn enable strategic development. Keywords for the brief were professional, bold and modern.
We took inspiration from safety signage and echoed this in our identity. The stripes especially convey safety and have great impact.
The volume 5 catalogue that 22 Create produced gave us great confidence to move ahead with some other creative briefs. We’ve had our brand logos in place since 1997 so any updates had to be carefully considered. The team at 22 Create took the time to understand what really was at the heart of our business and the result is a new look and feel that takes us to the next level.
Paul Wilson, Sales and Marketing Manager,