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Eisberg’s year of cycling.

Eisberg Wine is the UK’s number 1 alcohol free wine, offering an alternative beverage to those who are the designated driver, counting calories, or abstaining for health reasons.

Eisberg’s involvement as a sponsor in British cycling this year will see them bring cycling and art together in a new, innovative way, to engage their audience more than ever before.

We delivered:

art, augmented reality video overlay, printed and digital adverts and data capture software

 

Our approach:

The focus for Eisberg’s campaign is to take the ‘liquid on lips’ experience for consumers a step further, and actually deliver product into home via interactive advertising. Together we investigated the concept of augmented reality and combined it with a piece of commissioned art in collaboration with Graffio Arts. 

For each of the six cycling events that Eisberg are involved with this year, a unique piece of art will be available for the public to order, display in their homes and access exclusive content including special offers on product and cycling footage. 

By downloading an app called Artivive, owners of the prints simply scan their artwork and the content is delivered straight to their screens.