Our favourite Christmas ads 2019

by | Dec 11, 2019

Is it just us or has Christmas 2019 come around way too quickly? With that being said, we’ve been loving the selection of festive Christmas ads this year. Here are a few of our favourites:

1/ Excitable Edgar – John Lewis and Waitrose


We couldn’t not mention the annual John Lewis ad. This year we’ve been introduced to Edgar the dragon, who is a tad too excitable. The advert follows a string of scenes where Edgar is accidentally at the forefront of many of the local catastrophes. But finally, we see a heart-warming moment when Edgars’ ‘flaw’ of fire breathing is used to light the Christmas pudding for everybody. A lovely advert, teaching us the bond of friendship and that even though we may have things which could be considered flaws we can use them in other ways to help someone.

2/ Silence the Critics – IKEA


IKEA takes on an ‘irreverent’ approach on festive hosting in its’ first ever Christmas campaign. The ad shows a couple who become racked with home shame when they’re faced with the prospect of having guests round. This only gets worse when ornaments and objects from around the home come to life to taunt them about the state of their house. This going against the grain approach is definitely a favourite in the studio.

3/ Be a kid this Christmas – Haford Hardware


In the midst of all the big brands and high budget ads, a heart-warming advert by a local hardware shop in Wales has caught our eye. The ad follows a 2-year-old boy named Arthur waking up and getting ready to go to work. Once at Hafod Hardware, we see Arthur carry out many of his daily duties. As he is shutting up shop and preparing to bring a real Christmas tree home, we see Arthur transform into an adult, with the tagline ‘Be A Kid This Christmas’. Costing only £100 to produce, this ad is proof that a good idea doesn’t need a high budget.

4/ Leafy Blinders – Aldi


It’s the return of Kevin the Carrot and this year he’s got himself into some hot water with Russell Sprout and his Birmingham gang of ‘Leafy Blinders’. This action-packed ad takes us through a tense vegetable war, ending with a grand circus show with Robbie Williams’ hit ‘Let Me Entertain You’. A firm favourite here in the studio due to its on-trend approach.


Want some creative thinking for a campaign in the new year? Get in touch with us at hello@22create.co.uk or give us a call on 01332 208 862

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