Shop ’til you drop on Instagram

Shop ’til you drop on Instagram

With its 1 billion monthly active users worldwide, it’s no secret that Instagram is a great platform for businesses looking to diversify their advertising channels and reach new customers. Instagram’s next big step in becoming a more business friendly platform, is the...
Tick tock on the clock

Tick tock on the clock

Although the title would suggest otherwise, this blog post isn’t actually about ke$ha’s famous song tik-tok. We all know what time is, but just to give you a better perception of it, 1 million seconds is roughly 11.5 days and 1 billion seconds is approximately 31.5...
What’s Q got to do with it?

What’s Q got to do with it?

This blog would’ve probably never been written if it wasn’t for a colleague introducing me to the ‘Q’ test not so long ago. Now if you aren’t familiar with this test, it is essentially to find out whether you are more ‘self’ or ‘other’ centred. When asked by Dani to...
Hashtag Happy

Hashtag Happy

Hashtags, not to be confused with hash browns, are a way of categorising messages and topics on Twitter using the hash # symbol. One of the first times the hashtag was used by the public to segment a topic for discussion was during the San Diego fire on 23rdOctober...
Why Pretty Little Thing Is Doing It Right

Why Pretty Little Thing Is Doing It Right

Working on a recent project, I was tasked with researching some female-oriented thought leader brands to incorporate within our mood boards and so I naturally turned to Pretty Little Thing. Founded in 2012, Pretty Little Thing, is an online women’s fashion retailer...