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Colour blindness and design

Colour blindness and design

Even if you (a designer) are not colour blind, over 8% of your male clients are likely to be, as are the 8% of their male target markets (colour blindness is rarer in females). It’s important to be as inclusive as you can. Designing your work with no consideration for...
Marketing sins… Dun dun dunnn

Marketing sins… Dun dun dunnn

If you’re a small business, you probably find yourself fighting for a share in a very competitive market. It’s crucial for profitability to get your message heard, which is why marketing is core to business success. But is your marketing doing you more harm than good?...
Eisberg’s Year of Cycling

Eisberg’s Year of Cycling

Eisberg’s year of cycling. Eisberg Wine is the UK’s number 1 alcohol free wine, offering an alternative beverage to those who are the designated driver, counting calories, or abstaining for health reasons. Eisberg’s involvement as a sponsor in British...
Rock Fall

Rock Fall

Rock Fall. Rock Fall UK are a multi-award winning second-generation specialist safety footwear manufacturer based in Alfreton. We delivered: rebrand, packaging and digital design.  Our approach: We teamed up with the safety footwear experts to develop their brand...
Generation Z Language

Generation Z Language

Every new generation comes with a new set of slang terminology; whether it be completely new words, or new meanings of existing words. Generation Z (born between 1995 and 2010) are the fastest paced generation yet, meaning language is moving so rapidly due to the many...