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Sexism Sells?

Sexism Sells?

If you thought that misogynist advertising was a thing of the past, think again. These 21st century adverts are a grim reminder that sexism is alive and well. From a sexist car ad to a degrading wine advert, these advertisements serve as a reminder that, when it comes...

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Happy Pride Month!

Happy Pride Month!

In honour of Pride Month this June, we’ve put together some of our favourite campaigns and brand activities that celebrate the LGBTQ community! 1/ Pantene ‘Don’t Hate Me Because I’m Beautiful’ https://www.youtube.com/watch?v=_iMS1RAQvD8 In 1986, model Kelly LeBrock...

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I don’t know how I know this pt.2

I don’t know how I know this pt.2

Back in November, I wrote a blog post, highlighting some of the more interesting facts I had learnt over my time at 22 Create. Since then I’ve discovered and learnt a tonne of new things, so I thought it was only right to share a few of my favourites*. *Disclaimer,...

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Colour blindness and design

Colour blindness and design

Even if you (a designer) are not colour blind, over 8% of your male clients are likely to be, as are the 8% of their male target markets (colour blindness is rarer in females). It’s important to be as inclusive as you can. Designing your work with no consideration for...

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Marketing sins… Dun dun dunnn

Marketing sins… Dun dun dunnn

If you’re a small business, you probably find yourself fighting for a share in a very competitive market. It’s crucial for profitability to get your message heard, which is why marketing is core to business success. But is your marketing doing you more harm than good?...

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Generation Z Language

Generation Z Language

Every new generation comes with a new set of slang terminology; whether it be completely new words, or new meanings of existing words. Generation Z (born between 1995 and 2010) are the fastest paced generation yet, meaning language is moving so rapidly due to the many...

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